The platform is rolling out a fresh option that allows them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the company announced that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a global rollout. This shift comes amid a surge in AI-generated material, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site exclusively feature clips produced artificially. A large amount of this material is deemed “AI slop”, a label for substandard, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, including computer-generated images to science explainers, and we intend to give people the option to increase or decrease of that, according to their own choices,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 m media items are added to the service each day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they watch by opening the content preference setting in the application and selecting the AI content topic. Additional categories that are already be controlled under the tool include politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies require users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI video that is unmarked can be removed under its user guidelines.
In addition, the platform will henceforth apply an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for specialists and groups to develop learning resources about ethical AI use. This project will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has supported its content review process, following controversy over intentions to cut jobs for hundreds of review team members in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official clarified that people-led review would still have a role, but AI can protect employees by removing the most graphic content prior to it is viewed by people. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to the use of its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”